Trossen × Fizzion GTM Command

01 — Thesis

We sell a shift nobody shows up for.

A business that cannot fill an overnight vacancy is not comparing us to a wage. It is comparing us to the work not getting done.

The labor gap

2.17M janitors and cleaners in the US, mean wage $17.43/hr.²
Building-cleaning mean wage: $25.46 San Francisco,³ $25.28 San Jose,⁴ $20.87 Chicago⁵ — against $19.66 nationally.
Contract-cleaning turnover runs a ~200% annual median, against ~20% for US service industries; labor is 45–55% of contractor revenue.⁶
Quits and openings in these labor pools sit well above the all-industry average — chronic unfilled vacancy in exactly this workforce.^7,8

All figures above are published market and labor statistics. None is a Trossen or Fizzion price.

Trossen brings

A shipping mobile manipulator — Mobile AI now, Rivet next.⁹
Native teleop, ROS 2, dual arms, rolling base.
22 years of hardware, repair, and an insurance path.
Missing: any commercial motion. No RaaS, no leasing, no SMB sales.

Fizzion brings

The operators who make it useful before autonomy arrives.
Teleop turns a research platform into billable labor now.
Contracts, routes, service delivery, field team, customers.

What it actually does

One operator, one machine, the routine physical work of keeping a site open. The blue eye is a Fizzion teleoperator; the orange is whatever it is holding.

Nightly floor care

Dusting high surfaces

Restocking supplies

Trash & recycling

Inspection rounds

What the customer buys

Buys	A monthly subscription for N hours of finished work
Never touches	Hardware, charging, updates, repair, insurance, staffing
Cancels	Like any service contract — no stranded capital
Brags	Their site has a working robot. Everyone sees it nightly.

Whoever fields the first visibly useful fleet defines the category. Every buyer after that compares the next vendor to us.

Division of labor

	Trossen	Fizzion
Hardware, spares, firmware	●
Field repair & maintenance SLA	●
Fleet insurance	●	○
Teleop platform & operators		●
Service delivery & QA		●
Contracts & billing	○	●
Field sales	●	●
Category marketing	●	●

● lead · ○ support. Both companies sell nationally.

02 — Market

$58.1B is already being spent on this work.

Every figure here is what the market currently pays for this labor — establishment counts from industry sources, multiplied by service hours and the published commercial-cleaning rate range.²⁴ It is a measure of existing spend, not a revenue forecast.

US janitorial services

$81.9B

2025, growing 3.3% a year¹

Reachable slice

$1.1B

two launch metros, feasible tasks only

36-month fleet plan

120

robots deployed · 5 by month 6

Current market spend on this work, by vertical

US establishments × addressable service hours × the published commercial-cleaning rate.²⁴ Hover any bar for the arithmetic and the site count behind it.

What we attack, and what we cut

Scored 1–5 on six dimensions. Tier 1 launches now. Tier 3 is cut for a hard constraint — biohazard, volunteer budgets, procurement, child safety — not a preference.

Vertical	Tier	Pain	Feasible	Density	Will pay	Speed	Demo	/30	Market spend
Fitness / gym clubs¹⁰ Locker room / restroom / equipment wipe-down is chronic pain point and…	T1	5	4	5	4	3	5	26	$4.6B
Self-storage facilities¹¹ Mostly unmanned/single on-site manager today; task = trash, restroom…	T1	3	5	5	3	4	3	23	$376.6M
Hotels¹² Guest-room housekeeping (the biggest labor pain) needs dexterity/privacy…	T1	5	2	4	4	3	4	22	$3.5B
Grocery & convenience stores¹³ 45,575 supermarkets + 152,255 convenience stores. Overnight floor…	T1	4	3	5	3	3	4	22	$5.1B
Multifamily property management¹⁴ Property count estimated from NMHC's 23M apartment units nationally…	T2	4	4	4	3	3	3	21	$7.5B
Auto dealerships¹⁵ Franchised new-car dealers only (NADA 2025); showroom glass/floor care…	T2	3	3	3	4	3	4	20	$428.1M
Senior living / assisted living¹⁶ Very high labor pain and hours/site, but vulnerable-resident population…	T2	5	2	4	4	2	3	20	$2.2B
Office parks / coworking¹⁷ Small site count but tech-forward buyers (coworking operators) and Bay…	T2	3	4	2	4	2	5	20	$121.0M
Warehouses / 3PL¹⁸ Large open floorplates and existing tolerance for robots (AMRs already…	T2	4	4	2	3	3	3	19	$288.0M
Medical & dental offices 395,000 physician group practices + 178,461 dental practices. High…	T2	3	2	5	4	2	2	18	$10.5B
Restaurants (full & limited service) Highest establishment count of any vertical but tiny sites, thin margins…	T2	4	2	5	2	2	3	18	$14.1B
Veterinary clinics¹⁹ Biohazard/animal-waste handling and infection control make full teleop…	T3	3	2	4	3	2	2	16	$973.1M
Car washes²⁰ Wash itself already automated; residual need is small…	T3	2	2	3	2	3	2	14	$360.0M
Houses of worship²¹ Largest raw site count but low frequency (weekly use), volunteer-run…	T3	2	3	5	1	1	2	14	$1.4B
Schools / charter networks (K-12)²² High hours/site but child-presence, district procurement cycles (RFP…	T3	4	2	3	2	1	2	14	$5.4B
Childcare centers²³ Child-safety/licensing rules make an operator-controlled robot on-site…	T3	4	1	4	2	1	1	13	$1.3B

Weakest number: metro site counts are national counts scaled by population share, not measured. Concede it and point at the target list, which is counted company by company.

03 — Utilization

Hours per site decide the route, not the pitch.

A robot parked at a site earns nothing on the hours it does not work, so the number of billable hours a single location can absorb is what separates a standalone placement from one that only works as part of a route. This is an operational question, and it is answerable before any commercial terms exist.

Billable hours per site per month, by vertical

Averaged across the 97 operators in the target list. Modeled from facility size and service frequency — see Method. Hover for the operator count behind each bar.

Route work — under 40 hrs

53 operators

Self-storage, car wash, small professional offices. A single site cannot keep a robot busy. These only work clustered — one machine serving several nearby locations on a nightly circuit, which makes geographic density a scheduling requirement rather than a nice-to-have.

Standalone — 40 to 120 hrs

37 operators

Property portfolios, senior living, dealer groups. A site absorbs a meaningful shift on its own, and a second site in the same portfolio is an easy expansion rather than a new sale.

Anchor — 120 hrs and up

7 operators

Large gyms, grocery, 24-hour convenience. A single location can occupy a robot for most of a month. These are the first calls and the first pilots — highest utilization, most visible, easiest to staff.

The number that moves everything: 1.5 robot-hours served per operator-hour. Unproven — no published standard exists for teleoperated mobile manipulation, and it drives how many operators a fleet needs. First thing a pilot must measure.

Duty cycle is unknown too. A research platform running a few hours a week is not the same machine as one running a full shift in a commercial building. What wears, and how fast, is a question for Trossen's engineering team, not for this page.

What the market already pays for robot services

Published prices from other vendors, cited. Context for where this market sits today — not a proposal for what we charge, which is not addressed anywhere on this page.

Vendor	What it does	Published price	Source
SoftBank Whiz	Autonomous commercial vacuum	$1,042/mo, 36-mo term	²⁵
Somatic	Autonomous restroom cleaning	$1,000/mo flat	²⁶
Avidbots Neo 2	Autonomous floor scrubber	~$600–900/mo	²⁷

All three are autonomy-only and single-task. None performs manipulation, and none is sold as staffed hours of finished work.

04 — Targets

97 operators · 580 placements · 86,874 service hours a month

Real companies with sourced site counts, scored on labor pain (25%), site density (25%), expansion (20%), decision speed (20%), demo value (10%). Expand a row for contacts, angle, objection, and sources. 10 are building service contractors, listed as channel partners rather than end customers.

One pipeline, two teams. Both companies sell nationally and share this list. The regional filter below is a travel convenience — Fizzion starts on the West Coast, Trossen in the Midwest — not a territory split. Every customer either team lands is revenue for both.

Where the service hours are

Addressable service hours per month by vertical, across all 97 operators.

#	Operator	Tier	Score	Sites	Bots	Hrs/mo	Contact

Gap: 97 of 150 requested. Research hit a search ceiling and each pass stopped rather than pad with unverified companies. Thin: West Coast self-storage, car wash, 3PL; Chicago coworking.

05 — Field Plan

Whoever is closest goes.

Weekly cheap in-person touches, a robot in the room where the venue allows, and one trip both teams take together. Eight $40 chamber breakfasts beat a $12,000 booth until we have three references.

Midwest & East calendar

Chamber mixers weekly; the Chicagoland Apartment Association show in October is the best single day.

Date	Event	Pri	Demo	Cost
09-15	Chicagoland Chamber - Business After Business Mixer Chicago, IL · Chamber	P1	—	$25-45
10-13	Chicagoland Apartment Association Trade Show & Education Conference (TSEC) Chicago, IL · Vertical Trade	P1	●	Attendee ~$50-150…
10-21	BOMA/Chicago Expoest Chicago, IL · Facilities Trade	P1	●	Free to attend; exhibit…
11-16	ISSA Show North America 2026 Las Vegas, NV · Facilities Trade	P1	●	Attendee ~$300-600…
11-17	BSCAI Contracting Success 2026 Las Vegas, NV · Facilities Trade	P1	—	Attendee ~$1,200-1,800…
03-30	Inside Self-Storage (ISS) World Expo 2027 Las Vegas, NV · Vertical Trade	P1	●	Attendee ~$200-500…
09-09	BNI Chapter Meetings - East (Chicago/Illinois chapters)est Chicago / Naperville / Schaumburg area · Local Networking	P2	—	Free for 1-2 visits…
09-17	Naperville Area Chamber of Commerce - Business After Hoursest Naperville, IL · Chamber	P2	●	$15-35
10-06	NACS Show 2026 Las Vegas, NV · Vertical Trade	P2	●	Attendee ~$700-1,700…
10-08	Chicagoland Chamber Premier Luncheonest Chicago, IL · Chamber	P2	—	$60-125
02-13	Chicago Auto Show 2027 (Industry Preview) Chicago, IL · Vertical Trade	P2	●	Public admission ~$15…
04-19	ProMat 2027 Chicago, IL · Robotics/Tech	P2	●	Attendee registration…
05-10	Automate 2027 Las Vegas, NV · Robotics/Tech	P2	●	Expo pass often…

West Coast calendar

One recurring Peninsula/SF touch a week; save budget for RoboBusiness in Santa Clara.

Date	Event	Pri	Demo	Cost
09-02	Bots, Bevs & Devs (Silicon Valley Robotics monthly meetup) San Francisco, CA · Robotics/Tech	P1	●	Free to ~$20 (RSVP/door)
09-02	BOMA San Francisco - BOMA Java San Francisco, CA · Facilities Trade	P1	●	$0-30
09-16	Mountain View / Peninsula Multi-Chamber Business Mixerest Mountain View, CA · Chamber	P1	●	$15-35
10-15	BOMA San Francisco Membership Luncheon San Francisco, CA · Facilities Trade	P1	—	$60-100
10-19	RoboBusiness 2026 Santa Clara, CA · Robotics/Tech	P1	●	Attendee pass…
11-16	ISSA Show North America 2026 Las Vegas, NV · Facilities Trade	P1	●	Attendee ~$300-600…
11-17	BSCAI Contracting Success 2026 Las Vegas, NV · Facilities Trade	P1	—	Attendee ~$1,200-1,800…
03-30	Inside Self-Storage (ISS) World Expo 2027 Las Vegas, NV · Vertical Trade	P1	●	Attendee ~$200-500…
05-18	LeadingAge California BOLD Annual Conference & Expo Palm Desert, CA · Vertical Trade	P1	●	Attendee ~$700-1,000…
09-03	Sunnyvale Chamber 4th Quarter Luncheon Sunnyvale, CA · Chamber	P2	—	$40-65
09-08	BNI Chapter Meetings - West (SF/Silicon Valley chapters)est San Francisco / San Jose / Palo Alto area · Local Networking	P2	—	Free for 1-2 visits…
09-10	Bagels & Business - Morning Networkingest San Francisco, CA · Chamber	P2	—	$0-25
09-15	SF Chamber Business Mixerest San Francisco, CA · Chamber	P2	—	$20-50
10-06	NACS Show 2026 Las Vegas, NV · Vertical Trade	P2	●	Attendee ~$700-1,700…
10-20	Sunnyvale Chamber Annual Meeting & Breakfast Sunnyvale, CA · Chamber	P2	—	$45-75
11-18	IFMA World Workplace 2026 Anaheim, CA · Facilities Trade	P2	●	Attendee ~$1,200-1,900…
12-06	IEEE Humanoids 2026 Santa Clara, CA · Robotics/Tech	P2	●	Attendee ~$700-1,200…
05-10	Automate 2027 Las Vegas, NV · Robotics/Tech	P2	●	Expo pass often…
05-20	BOMA San Francisco Trade Showest San Francisco, CA · Facilities Trade	P2	●	Exhibit booth…
06-11	Bay Area Silicon Valley Summitest South San Francisco, CA · Chamber	P2	—	Sponsor/attendee tiers…

Sept–Nov 2026

Three paid pilots — one gym, one grocery, one property portfolio — picked for 80+ hrs/month, not logo value. Measure the operator-to-robot ratio.

Dec–Mar 2027

Turn pilots into references at ISSA and BSCAI. Open the contractor channel. Route-cluster the small sites.

Apr 2027+

Expand along the franchise-group graph — a happy franchisee introduces the brand's others. Only then does outbound earn its keep.

06 — Tuesday, 25 Aug

What to walk out with.

Expect founder-level people. Trossen is 22 years old and hiring its first SDR — no enterprise sales apparatus, no RaaS playbook to conform to.

The ask

Units. 3–5 robots at cost or consignment for a 90-day paid pilot.
Maintenance SLA we can put in a customer contract. Response time, swap unit, who eats a failure.
Insurance wrapper. A robot in a public gym at 2am is an underwriting question — every buyer asks.
Exclusivity: teleop services on their platform, 18 months. A head start, not a lock.
Their team on this list. 97 scored operators, shared.

Open questions

Rivet. Announced 18 Aug with no public specification or availability date. Payload, reach, runtime, and duty cycle all need answers.⁹
Customer pricing. Not proposed anywhere in this deck, deliberately. Set it together.
Commercial structure. To be worked through in the room, not pre-empted here.
"New Theory" — no company, product, or partnership by that name exists in our research. Confirm before raising it.
Duty cycle. 4 hrs/week in a lab ≠ 80 hrs/month in a building. What wears out?

Naming the bundle suggestion

Name the shift, not the robot. "Robotics" or "-as-a-Service" puts us in a hardware evaluation. A shift puts us in a staffing conversation — where the comparison is the role they cannot fill.

Alternate

Trossen Crew

Better if sites take multiple units — "add a second Crew" sells expansion. Warmer, less precise.

Alternate

Trossen Relief

Names the buyer's feeling, not the service. Riskier — can read as charity or medical.

Tier names should be hours, not dollars. Shift 40 / 80 / 160 describes what the customer receives and stays true whatever the commercial terms turn out to be. The bands line up with the utilization tiers in section 03, so the name tells the field team how to schedule the route.

Avoid anything with AI (invites a capability argument) or Bot (undercuts the offer), and any name carrying Fizzion — Trossen is the face. Not cleared: no trademark or domain check run. Who owns the mark is a Tuesday question, not a naming one.

First five — Midwest & East

Gas N Wash — Car Wash, 31 sites, 1,550 hrs/mo
The Habitat Company — Property Management, 55 sites, 2,475 hrs/mo
Family Express Corporation — Grocery/C-Store, 81 sites, 3,645 hrs/mo
Oxford Hotels & Resorts — Hospitality, 14 sites, 980 hrs/mo
Charter Fitness — Fitness, 45 sites, 2,475 hrs/mo

First five — West Coast

Del Grande Dealer Group (DGDG) — Auto Dealer Group, 15 sites, 525 hrs/mo
Curry Up Now — Restaurant Group, 5 sites, 100 hrs/mo
The Bay Club Company — Fitness, 19 sites, 2,660 hrs/mo
Carbon Health — Medical/Dental Group, 15 sites, 225 hrs/mo
Prometheus Real Estate Group — Property Management, 32 sites, 800 hrs/mo

Say it before they do: Richtech is building the same full-stack model with no customers yet. The window is real and narrow. Signed this month beats built next quarter.

07 — Method & Limits

Where this is soft.

How the list was built

Four research passes — two per region, split by vertical.
Sources: trade press, chamber and association directories, business-journal lists, company sites.
Dropped anything we could not verify at 3+ regional sites.
No contact was invented. A name appears only with a source URL. 40 rows carry a title and a LinkedIn search instead.
Service hours are modeled from facility size and service frequency per vertical — a planning estimate for prioritization, deliberately expressed in hours rather than dollars.

Three things that could break it

Metro site counts are national counts × population share. A proxy, not a measurement.
1.5:1 operator ratio has no published standard behind it. Biggest lever in the cost model.
Service hours per site are modeled from facility size and service frequency, not measured. They drive the ranking, so a systematic error here reorders the list.

Keeping it current

Both teams read this page and share one pipeline. When a target moves — contacted, meeting set, pilot signed, dead — update the CSV and this dashboard so neither team calls the same operator twice. Weekly through pilots, then monthly.

Robots that clock in.

We sell a shift nobody shows up for.

The labor gap

Trossen brings

Fizzion brings

What it actually does

What the customer buys

Division of labor

$58.1B is already being spent on this work.

Current market spend on this work, by vertical

What we attack, and what we cut

Hours per site decide the route, not the pitch.

Billable hours per site per month, by vertical

Route work — under 40 hrs

Standalone — 40 to 120 hrs

Anchor — 120 hrs and up

What the market already pays for robot services

97 operators · 580 placements · 86,874 service hours a month

Where the service hours are

Whoever is closest goes.

Midwest & East calendar

West Coast calendar

Sept–Nov 2026

Dec–Mar 2027

Apr 2027+

What to walk out with.

The ask

Open questions

Naming the bundle suggestion

Recommended

Alternate

Alternate

First five — Midwest & East

First five — West Coast

Where this is soft.

How the list was built

Three things that could break it

Keeping it current